Half-Baked Social Media Cake

Do we understand enough about the present to predict the future? I get asked almost daily to reveal what I believe the future has in store for social media development. I find this topic strange because we barely understand what is happening now in social media. Undoubtedly those of us claiming any kind of expertise in social media are often seduced on keeping up appearances by giving our opinions and predictions at a frequency equal to a self-loading paintball gun. But it’s that very frequency where lack of understanding is proven; an overload of misleading information meant to serve singular purposes, companies and/or people is the problem not the solution. read more »